Legal

Privacy Policy

Last Updated: July 2026

Encapixel (“we,” “us,” or “our”) operates the website encapixel.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, use our services, or interact with us.

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Fill out our audit request form or quiz (name, business name, phone number, email address)
• Contact us via phone, email, or social media
• Subscribe to our newsletter or communications
• Enter into a service agreement with us
• Provide business information as part of our marketing services

Information Collected Automatically

When you visit our Site, we may automatically collect:

• Device information (browser type, operating system, device type)
• IP address and approximate geographic location
• Pages visited, time spent on pages, and navigation patterns
• Referring website or source that led you to our Site
• Cookies and similar tracking technologies (see Section 5)

Information from Third Parties

We may receive information from third-party platforms such as Google Ads, Meta (Facebook/Instagram), and Google Analytics when you interact with our advertisements or content on those platforms.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide our services
• Conduct free audits and consultations as requested
• Communicate with you about our services, updates, and promotions
• Improve our website, services, and user experience
• Manage advertising campaigns on your behalf (for clients)
• Track and measure the performance of our marketing efforts
• Comply with legal obligations and enforce our agreements
• Prevent fraud and protect the security of our Site and services

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers — Third-party tools we use to deliver our services, including Google (Ads, Analytics, Tag Manager, Business Profile), Meta (Ads Manager, Pixel), call tracking providers (e.g., CallRail or WhatConverts), website hosting providers, and email/communication tools. These providers only access your information as needed to perform their functions.
• Advertising platforms — When you interact with our ads on Google or Meta, those platforms may collect data according to their own privacy policies.
• Legal requirements — If required by law, regulation, legal process, or governmental request, we may disclose your information.
• Business transfers — In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We never share client campaign data, business information, or advertising performance metrics with any third party other than the client themselves.

4. Client Data and Advertising Services

When you engage Encapixel for advertising and marketing services:

• All ad accounts, Google Business Profiles, websites, landing pages, and campaign data are owned by you (the client).
• We access your accounts only as necessary to provide the services outlined in our service agreement.
• We may use call tracking numbers to monitor and record phone calls generated by advertising campaigns. Call recordings are used solely for lead quality review and campaign optimization.
• Campaign performance data may be referenced in anonymized form for case studies or marketing materials, unless you opt out in writing.
• Upon termination of services, we transfer all access and credentials back to you and remove our access within 7 business days.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

• Remember your preferences and settings
• Analyze Site traffic and usage patterns (via Google Analytics)
• Track the effectiveness of our advertising campaigns (via Google Ads conversion tracking and Meta Pixel)
• Enable remarketing — showing you relevant ads on Google, Facebook, and Instagram after you visit our Site

Types of Cookies We Use

• Essential cookies — Required for the Site to function properly (e.g., security, session management).
• Analytics cookies — Help us understand how visitors use our Site (Google Analytics).
• Advertising cookies — Used to deliver relevant ads and track campaign performance (Google Ads, Meta Pixel).

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking certain cookies may affect the functionality of our Site. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout and manage Meta ad preferences at facebook.com/adpreferences.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy:

• Inquiry data (audit requests, contact forms) — retained for up to 24 months after last interaction.
• Client data — retained for the duration of the service agreement plus 12 months after termination for reference and legal purposes.
• Call recordings — retained for up to 12 months for lead quality review and campaign optimization.
• Analytics data — retained according to the retention settings configured in Google Analytics (default: 14 months).

You may request deletion of your data at any time by contacting us (see Section 10).

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. These include encrypted connections (HTTPS), secure password management, limited access to personal data, and regular security reviews of our tools and processes.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — Request a copy of the personal data we hold about you.
• Correction — Request correction of inaccurate or incomplete data.
• Deletion — Request deletion of your personal data, subject to legal retention requirements.
• Opt-out — Unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
• Data portability — Request your data in a structured, commonly used format.
• Restrict processing — Request that we limit how we use your data in certain circumstances.

To exercise any of these rights, contact us using the information in Section 10.

9. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, and share.
• The right to request deletion of your personal information.
• The right to opt out of the sale of your personal information. We do not sell personal information.
• The right to non-discrimination for exercising your CCPA rights.

To make a CCPA request, contact us using the information in Section 10. We will respond within 45 days.

10. Contact Us

If you have questions about this Privacy Policy, want to exercise your data rights, or need to report a concern, contact us at:

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Encapixel · encapixel.com · English & Spanish